At times we are all sellers as well as buyers. We probably can relate to sometime in our life of being both a seller of goods or/and services as well as a buyer of goods or/and services. What perspective do you have as a seller? What perspective do you have as a buyer? How are they different? How are they similar? Why?

When we look at the big picture or systems thinking perspective we have an opportunity to view the sales process and its environment from all sides including the buyers and sellers. This can lead to new collaborative opportunities, a greater understanding of the sales process and increased value to the participants. Collaboration can lead to value and value is what we really want, isn’t it?