Design Thinking, Innovation and Inventive Opportunity – Inventive Opportunity Series on Strategy and Leadership

The coined term “design thinking.” has been getting more popular in the last few years. Design Thinking has sprung up in the titles of new business books and in business conversations, though it sometimes feels that we are still searching for the details of this interactive and creative process that seeks innovation. The “inventive opportunity” framework enhances innovation, creativity and value and it aligns very well with design thinking. The design thinking name and process reflects the approach that designers use in a creative process that can lead to innovative benefits, help solve problems, increase value and add competitive advantage.