Strategic Marketing Management: Enhancing Innovation, Creativity and Value Series for Marketing and Sales

The strategic marketing management template detailed below includes a number of sales and marketing processes that can be used in applying a systematic approach to strategic sales and marketing. Your business management situation, inventive opportunity and business planning will dictate what areas of the template will be the most useful. A feedback systems process is indicated by the arrows (simplified) demonstrating exchanges in communications and information through out the system.

A number of components such as: PEST Analysis (Factors – Political, Economic, Social, Technology, Legal and Environmental); SWOT Analysis (Factors – Strengths, Weaknesses, Opportunities and Threats); Marketing Mix (The Four P’s – Product, Price, Place (Distribution) and Promotion); and Product Life Cycle Analysis (Introduction, Growth, Maturity and Decline) are standard in the marketing industry. Sustainability is included within the processes demonstrated by such factors as end of product strategies, cradle to grave and corporate social responsibility.