An initial observation on the meaning of business sustainability could be concluded as a continuation of a process. Your business is an example and you want it to grow and continue to be successful. Greater insight can be gained by looking at other stakeholders that impact or are impacted by your business (e.g., customers, local community and authorities, consumers, suppliers, employees). Your business is also a stakeholder in: other businesses; the economy; society and the environment. Observations now have moved from the me to the we, realizing that we are part of a much larger sustainable system, where decisions are made that affect your business. Participating in business sustainability can open doors to business opportunity.